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Cherrita is a Pennsylvania native who first started her career in medical billing. She transitioned into education and now has over seven years of experience in the Financial Aid and Education Industry. Before her time at MediaTech Institute, Cherrita worked at South University, EDMC, as a Financial Aid Counselor. She credits her success towards being charismatic, ambitious and caring. Cherrita is a champion for her students, encouraging them to, “never settle” and “be the best,” that they can be in their chosen field.

Derrick Smith

1.Q. How did you get involved with Guano Records?

A. I became involved with Guano Records, through C Michael Brae, and Media Tech Institute.

2.Q.What is your mission?


A.To promote good music, to break new artist into emerging markets and expand their fan base.

 3.Q. What is your experience?


Served as Urban A&R director at Spin Records. Music Video programming at KDOC-TV LA. On -Air Personality WQBH (Urban AC) Detroit. International promo programming E! Entertainment Network.

4.Q. What is your responsibilities at the label?


 To build strategic Radio campaigns to maximize airplay and Guano releases exposure in strategic markets.
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