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Enter Overlord Gruff, one of Hip Hop’s last champions.  Hip Hop is in danger.  “Its like how one culture dies, another will be birthed.” Overlord Gruff promises to usher in a new era of both Hip Hop and Gangster Rap genres.  


Born and raised in Pomona California, Gruff has been a fixture in the underground Hip Hop scene.  His musical versatility is relayed through each of his songs and performances.  While blending his past military combat experiences with his vast array of street knowledge, Overlord Gruff possesses the ability to captivate his audience by taking them on a lyrical journey. 


He recently honed his business skills by starting Guano Records, under the direct guidance of C.Michael Brae and his legendary label, Hitman Records.  This year, he will be making his studio debut with his first official album release titled “Lord Have Mercy”. Available in retail stores as BARNES & NOBLE, FYE, Amazon, iTunes, Spotify and more!

Guano Records Overlord gruff



What pushed you the most and kept you going on the road to success?

What always pushed me in life and kept me going was invisioning myself in the position of success and how amazing it always felt to be in that mind state..


What artists influenced you in the craft of your music?

The artists that really influenced me as I progressed through Hip-hop were Nas and Biggie because I loved the way they could ride the beat and flow with interesting rhyme schemes and hard hitting lyrics.


What made you want to be apart of Guano Records?

What made me want to be apart of Guano was opening my eyes and realizing that everything happened so perfect, and I dont mean it was easy, it was a long and challenging road for me to get here, all the way from an idea to be an artist and create music to Guano Records. At first I heard just the idea of Guano, I thought it sounded dope, just the name seemed like it was a good fit. But things really didnt hit me untill the first business meeting, thats where I realized that "this is it". This is Guano, and its where I wanna be.

Who is your favorite artist to work with in the studio?

I'd say my favorite artist I've worked with hands down, is Overlord Gruff. Everytime he walks in the studio I know we are getting something done, He can write his verses in the studio and get 16 bars done, written, in like 15 minutes then record the verse and get it right usually the first take. BOOM done, BARS...


How did you feel at your first performance?

Pumped!  I told myself these people came to be entertained, they need to be entertained. So I went out and I rapped my ass off.

Who is someone that motivated you on your road to success?

My best friend Kaelon Drae, was a rapper way before I even thought about rapping. Every song he put out would motivate me to be creative, and eventually I got into rapping, his songs motivated me to practice and practice.

Guano Records Michael Smith


No one can deny Kazmine’s talent in this industry. She is vocally trained and combines the attitude of hip-hop with the addictiveness of pop.

She has an intriguing voice, a very powerful yet eloquent voice.


Her vocal range is what she can be proud of, but her distinctive voice is what the underground scene has been missing. A native of Vista, CA Kazmine signed with Guano Records in 2016, in what she plans to deliver her new music throughout the world.

Guano Records Overlord Gruff J mello Michael Smith

Knowledge Yung Profit

Visionary artist of our time. Mixing every emotion into a tale of passion, Knowledge Yung Profit fluctuates through the life of hip hop.

Guano Records Lord Have Mercy


Rick 211 - Vocals

Raised in Pomona California Rick 211 is a singer who started out in a street punk band, named Other, formed by Rick 211 and Freddie Gein in 2001 now the Lead singer of 211 Robbery in Progress.

Freddie Gein - Guitar

Freddie Gein is a self taught guitar player from Pomona California who has been playing since he was 13 years old. He helped to form the band Other in 2001 and went on to play for different bands such as Purple Vomit and Switch blade 77.

Matt Herrera - Bass

Matt Herrera is a self-taught bass player from Pomona who has played in such bands as Ignoranus and Switchblade 77 and is now a member of 211 Robbery in Progress.

Marco Irigoyen – Drums

A self-taught drummer from Pomona Marco grew up listening to Ranchero music and punk rock. He started in the band Switchblade 77 and helped to form 211 Robbery in Progress. 

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