Synchronization, or as others call it - sync licensing is when your music is used in films, TV shows, commercials, presentations, video games and more!
When your song is licensed for an actual sync, a nominal fee is paid out to the publisher/songwriter for usage of the above mentioned, as well as the copyrighter holder of the mastered recording for the use of the track.
If you wrote the song, and have not sold it's rights, you are the publisher. If you own the recording: you are the copyright holder. In this case you would get paid both royalties.
Sync licensing has not only become one of the major revenue streams for today’s independent artist, but it’s also one of the most effective ways of finding new fans.
In addition to sync opportunities in film, TV, advertisements, and video games, Guano Records Sync Licensing helps you make money from the usage of your music on YouTube. Since YouTube has become both the #1 music discovery tool online AND the #1 preferred platform for listening to music among music fans younger than 18.
Big sync placements don’t happen every day, but when they do, you can earn a lot of money from the usage of your music. That being said, no two placements are exactly alike, so licensing revenue will vary (though we will always negotiate to get you the most money possible). You earn revenue generated from sync placements of your music.
When it comes to YouTube, it’s also difficult to estimate your earnings from ad revenue because payments will vary according to several factors, including: the kinds of ads served on videos that feature your music, CPM (cost per thousand ad views), as well as how many times videos that use your music are viewed. However, you will earn ad revenue paid by YouTube for the usage of your music.
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